SBTech inks ‘landmark’ deal

British online casino and sportsbetting solutions innovator SBTech has announced the signing of a ‘landmark’ deal that has seen it partner with Danske Spil A/S in order to help the Danish national lottery operator launch a new virtual offering at

SBTech inks ‘landmark’ deal

Licensed by the Gambling Commission in the United Kingdom, SBTech described the new online casino and sportsbetting domain as ‘a best-of-breed casino hub’ that will eventually offer in excess of 1,000 games alongside a range of ‘live casino products’ developed by studios from around the world.

SBTech declared that is utilizing its sportsbook engine to offer ‘unparalleled event coverage and in-play betting’ as well as numerous types of proprietary wagers and unique features such as Add2Bet, Pulse and Action Betting. The firm stated that the new domain for players in regulated markets is moreover employing its Chameleon360 online casino platform with a plethora of analysis, regulatory reporting, anti-money laundering, payments and management features.

Richard Carter, Chief Executive Officer for SBTech, described the partnership with Danske Spil A/S as ‘another major milestone’ for his firm as it endeavors to cement its position as a ‘leading provider of fully managed platform solutions and services to state lotteries and major operators in regulated markets worldwide’.

“I look forward to working closely with Danske Spil A/S and to building the success of this exciting new brand,” read a Tuesday statement from Carter.

For his part, Niels Erik Folmann (pictured), Chief Executive Officer for Danske Spil A/S, detailed that SBTech had shown ‘a profound understanding of our needs’ throughout the request for proposal process and has met its needs ‘for a partner that will drive the success of our new brand through cooperation and co-creation’.

“The sportsbook and casino platform looks good as does the roadmap for new features,” read a statement from Folmann. “We are now taking the next step towards faster growth by adding a new brand to our portfolio, targeting players who demand a deep sports and casino offering.”